ABA Small Business Banker Certificate
Small Business Banker Certificate
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This certificate is primarily for relationship managers who need the skills to build a relationship-centric sales approach, engage customers to better understand their needs and appropriate solutions, handle objections, plan and execute the perfect sales call, and manage relationships post-sale.
SELF-PACED ONLINE COURSE: ABA ELEARNING
Price: Price: $595 members; $795 non-members
Member Online Enrollment | Non-Member Online Enrollment
This price includes all self-paced online courses listed below. The ABA Small Business Banking Certificate is also available at discounted prices under an annual license. Call or email for details.
The ABA Small Business Banking Certificate is primarily for branch-based relationship managers who need the skills to build a relationship-centric sales approach, engage business customers to better understand their needs and appropriate solutions, handle objections, plan and execute the perfect sales call, and manage relationships post-sale.
This curriculum provides an approach to building trusted relationships with business banking customers – as a means to both retain and grow your current book of business. And to attract new accounts from business customers of other institutions who may feel their needs are not being fully met. It focuses on the process needed to identify sales prospects and close the deal, and not on making the credit decision.
All 10 courses below must be successfully completed in order to earn the ABA Small Business Banking Certificate.
Calling on Small Business Customers
Credit Products for Small Businesses
Deposit Products and Services for Small Businesses
Fundamentals of Small Business Banking
Introduction to Analyzing Financial Statements
Personal Tax Return Analysis
Relationship Selling to Small Business Customers
Retirement Products for Small Businesses
Servicing and Growing Small Business Relationships
Small Business Borrowing
The Nebraska Bankers Association is a Local ABA Training Provider.
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