ABA Small Business Banker Certificate

Small Business Banker Certificate

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This certificate is primarily for relationship managers who need the skills to build a relationship-centric sales approach, engage customers to better understand their needs and appropriate solutions, handle objections, plan and execute the perfect sales call, and manage relationships post-sale.
SELF-PACED ONLINE COURSE: ABA ELEARNING 
Price: Price: $595 members; $795 non-members

Member Online Enrollment | Non-Member Online Enrollment
This price includes all self-paced online courses listed below.  The ABA Small Business Banking Certificate is also available at discounted prices under an annual license.  Call or email for details.
Course Description:
The ABA Small Business Banking Certificate is primarily for branch-based relationship managers who need the skills to build a relationship-centric sales approach, engage business customers to better understand their needs and appropriate solutions, handle objections, plan and execute the perfect sales call, and manage relationships post-sale.
This curriculum provides an approach to building trusted relationships with business banking customers – as a means to both retain and grow your current book of business. And to attract new accounts from business customers of other institutions who may feel their needs are not being fully met. It focuses on the process needed to identify sales prospects and close the deal, and not on making the credit decision.

All 10 courses below must be successfully completed in order to earn the ABA Small Business Banking Certificate

Required courses:
Banking Today
Calling on Small Business Customers 
Credit Products for Small Businesses
Deposit Products and Services for Small Businesses
Fundamentals of Small Business Banking 
Introduction to Analyzing Financial Statements
Personal Tax Return Analysis
Relationship Selling to Small Business Customers 
Retirement Products for Small Businesses
Servicing and Growing Small Business Relationships 
Small Business Borrowing


The Nebraska Bankers Association is a Local ABA Training Provider.
For More Information Contact:

Ron Arrigo
NBA Senior Vice President

Nebraska Bankers Association / 233 South 13th Street, Suite 700 / PO Box 80008 / Lincoln, NE 68501-0008